In the past, retail businesses may have survived on foot traffic and word-of-mouth referrals. Now, as online retailers compete with brick-and-mortar stores, consumers are inundated with shopping options. In today?s market, it is crucial that retailers implement specific marketing ideas to stand out from the crowd and convert potential customers. The following are a few simple yet innovative ways in which retailers can improve their marketing strategies:
1. Target market segments with custom vinyl banners. Does your target customer have school-age children? Sponsor a local Little League team or elementary school, and in return, ask to display a custom vinyl banner that indicates your business has helped out. Parents will subconsciously associate your brand with philanthropy and community involvement ? clearly, a win-win deal if you?re targeting parents.
2. Partner with another local business in an adjacent market to offer a cross-promotion. Many grocery chains offer rewards cards that can accrue points for discounts at gas stations. This idea gets customers to think of the two businesses at once; while spending money at the grocery store, the customer is reminded of the gas discount and vice versa. This is not limited to corporate partnerships; local businesses can join up and offer each customer a coupon for another type of business. For example, a cosmetics company could supply samples to lunch patrons at a cafe on Mother?s Day. The restaurant gets free gifts for their diners, and the cosmetics company reaches their target demographic in a personal and unique way.
3. Distribute coupons and promotional flyers to capture specific segments of your market. Make sure to include an irresistible deal and an example of your best selling product or service on the flyer.
4. Does your business sell products that tend to have wasteful packaging? Give customers a discount for bringing back a certain number of empty packages. No packaging involved in your products? Put out a recycling bin for batteries or other unwieldy items to dispose. Customers will stop by for the convenient disposal option and stay to shop.
5. Reach out over Instagram and Twitter. These two social networks are heavily dependent on spur-of-the-moment content. Set up accounts to advertise your business for free, and take advantage of your customers? own networks by offering a discount for a retweet or comment. Increase the discount if the retweet or comment is sent while the customer is in your store.
About The Author:
Madyson Grant is a small business owner who loves to blog about helpful tips to others in the business.
20
JAN
Source: http://www.trainingtampa.com/2013/01/20/five-unique-retail-marketing-ideas-to-get-customers/
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