We?ve recently shared with our?community?two RCLCO?studies that state that claim that there is a growing market for healthy homes, and it?s growing faster than the market for ?green? or energy efficient homes.
In response to this growing market demand, New Living has been able to establish some great new collaborations and programs:
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Working with Developers ? big and small ? respond
While we have been working with various green builders in Houston to expand the definition of green housing to include various healthy features, recent collaborations have put Houston ahead of the curve when it comes to the Healthy Homes movement.
Boutique firms like Park Lane Healthy Homes have been designing and building healthy homes in Houston for a while, in many cases catering to the kinds of young families mentioned in the RCLCO study. New Living and their sister store, The Green Painter have also recently teamed up with a national development giant to reach a wider audience. In the very near future, this firm will offer homebuyers the option to add a Healthy Home upgrade package, (including paint and finishes from The Green Painter) specifically recommended for pregnant women, children, those who suffer from allergies, asthma, and chemical sensitivity, and those recovering from cancer.
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New Living providing Realtor education
To make sure that there is no missing link between families demanding healthy features and firms offering these options, New Living has recently created the Healthy Home Expert (HHE) Certification for Realtors. The full-day course helps Realtors to recognize healthy home features and advise homebuyers about healthy home improvement options. This program is modeled after trainings offered by The National Healthy Homes? Training Center and after New Living?s Green Painter Certification program.
As one Realtor, Rhonda Power, who holds a GREEN certification and now the HHE credential, put it: ?More and more these days I?m finding buyers, from baby?boomers to social?millennials,?are not only evaluating whether or not a home fits their needs, but whether or not an area fits their lifestyle. ?Walkablity?to shops, markets and eateries is important to them, as well as easy access to bike trails, parks and the arts?This program not only answers a need but makes a contribution to the Houston community!?
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For more information about these programs and our other Healthy Home programming,?please contact New Living at 713.521.1921, or email Amanda Richards, Coordinator of PR and Education, at amanda@newliving.net
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