Sheetz Inc. has entered into a joint marketing agreement with MTR Gaming Group Inc.?s Presque Isle Downs & Casino property in Erie, Pa.
?We are excited to welcome Sheetz as the newest neighbor to Presque Isle Downs & Casino and we believe this marketing agreement will be a strong driver of traffic to both facilities,? said Mike Tamburelli, general manager of Presque Isle Downs & Casino. ?Sheetz is a dynamic company that has extremely loyal patrons, and we look forward to working closely with them.?
Sheetz is scheduled to open the new store during the third quarter of 2012 directly across the street from Presque Isle Downs & Casino.
?As we prepare to open our newest Sheetz location in Erie, we are pleased to be affiliated with the MTR Gaming Group at Presque Isle Downs & Casino. The new Sheetz store located directly across the street from PID will be the company?s 420th store,? said Joseph Sheetz, executive vice president of finance & store development. ?A Sheetz opening is always a special event. We look forward to providing Presque Isle Downs & Casino?s loyal customers and employees with even greater options at their convenience.?
Sheetz owns and operates stores in many states including Ohio, Pennsylvania and West Virginia. The new Sheetz location will create additional full and part-time jobs in Erie, and MTR Gaming Group employees will also receive value discounts at all Sheetz locations.
As MTR Gaming Group expands its operations in the Ohio Valley region company officials anticipate Sheetz will grow along with them.
?This relationship is uniquely favorable for both parties and their customers,? said Fred Buro vice president and chief marketing officer of MTR Gaming Group. ?Customers will receive more value and better incentives by visiting both entities? properties. The marketing alliance grants Sheetz and MTR Gaming Group the ability to market to the other?s loyal customer base which should translate into more value for the customer, and more customer visits to Sheetz stores and to MTR?s casinos.?
Presque Isle Downs & Casino features live poker, table games, slots, entertainment and horse racing. The casino features the latest technology and amenities designed for guest comfort and expectations. It also features a new state-of-the-art nine table poker room which offers tableside dining in a glass-enclosed smoke-free environment. The property also has four restaurants, including the award-winning Sensory 3 and the Downs Clubhouse and Lounge, which has more than 200 flat-screen TVs and a spectacular seating section for live horse race viewing.
Altoona, Pa.-based Sheetz operates convenience stores throughout Pennsylvania, West Virginia, Maryland, Virginia, Ohio and North Carolina.
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Source: http://www.csdecisions.com/2012/03/26/sheetz-mtr-gaming-group-enters-marketing-agreement/
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