This post is meant to be helpful for all levels of SEO expertise. You can also find DIYSEO posts classified by level of expertise on the following pages:
With it being such a short week, you?d think there wouldn?t be too many posts and news items to catch up on. But if you?re thinking that, you?d be wrong.
This week, beginners can get some SEO and website building tips, as well as some information on dealing with bad customer reviews and poorly performing Twitter strategies. Intermediate-level DIYers will get some ideas for boosting online sales, as well as techniques such as sharing, guest blogging, and video.
Copywriting, spring email campaigns, and PPC are big topics for advanced marketers. And in the news department, we?ve included some interesting posts about Kotex and Coca-Cola, as well as news from the usual sources. Let?s get started. (And have a happy long weekend!)
Beginner SEO and Marketing
Get More Targeted Traffic From Google With These 5 Simple Tips ? Jim Connolly had some great tips for companies just getting started with their websites and their SEO campaigns.
Deluxe Blog for Business also shared some great beginner SEO tips. Can you think of more?
Common Sense Mistakes With New Websites ? Preation also published a similar post to Connolly?s this week, but Preation looked more at the design and usability of a website. We thought it went well with the previously mentioned post.
Dealing With Negative Customer Reviews ? And we know it might be a bit early for you to be worrying about negative reviews, but we thought it was important that you know how to deal with negative PR before you have to deal with it. And we thought this post from Deluxe Blog for Business was a good start.
Three Tips to Tweet Better Content ? Getting frustrated with your Twitter campaign? Does it feel like you?re tweeting into the abyss and no one is noticing? You might need to reassess the content of your tweets. Deluxe Blog for Business had some good tips for Twitter hatchlings this week. You might also find10 Tweets to Solve Writer?s Block andHow to Find Your Customers on Social Networks interesting.
Intermediate SEO, Marketing & Business Tips
Small Businesses Are Finding More Ways to Use Video ? We?ve talked several times in the past about how video is growing in popularity, but this week, Deluxe Blog for Business backed up this statement with a report from the Web Video Marketing Council and Flimp Media.
Why SMBs Should Get Serious About Guest Blogging ? There are a number of benefits to guest blogging, but for some reason, a lot of SMBs don?t make use of this tactic like they should. Not sure why you should invest time into guest blogging? Lisa Barone has a great starter list of excuses.
Digital Product Marketing: Five More Ways to Promote Web Sales ? After a while, it can be tough to come up with something new to give your site sales a boost, but Small Business Branding has some ideas.
How to Embrace the Sharing Economy ? Buyer habits have changed drastically in the last decade or so. But should your marketing tactics change, too? Kelly Spors looks at the growing popularity of sharing and how it?s changing the way businesses work.
How to Run a Winning Online Contest ? #PRSADIConf ? There are a number of benefits to running a successful contest, but be aware that they do take some effort to set up and get going. This week, Jolina Pettice shared some great info on contests that came out of the PRSA Digital Impact Conference.
Advanced SEO, Marketing & Business Links
What Does Your Advertising Say About You? ? Creating ad copy is not something you can do well, without a lot of testing, trial, and errors. This piece from Fortune Marketing Company compares a set of ads and identifies what they do well and where they go wrong. This is a great piece if you?d like to get more from your advertising and marketing strategies. And while there was no discussion on why they were good/bad, or how much money they made,Fontaine Marketing also did a similar post on video ads.
Spring Holiday Emails ? Hop to It! ? Vertical Response covered some fantastic spring email marketing campaigns that have been sent out recently. Again, we hope you?ll get some ideas from it and walk away having a better idea of what?s working and what isn?t.
Copywriting: How to Improve Headlines on Landing Pages and Blog Posts ? Writing a headline is easy. Writing a headline that convinces someone to click through to the destination page and actually read the destination page takes talent. But this week, MarketingSherpa?s Adam T. Sutton takes some of the mystery out of this fine art.
Measure Social Media ROI With Google Analytics Social ? We reported about Google including social media in its analytics a few weeks ago. Now, V3 has an excellent post on how to use it and figure out the ROI of your social media campaigns.
Customer Story: MagnetVideo Launches New Landing Page ? If you?re struggling to create a profitable landing page, perhaps this case study from Preation will help. We thought it was a great way to get an understanding of landing pages and conversion optimization.
Remarketing Increases Paid Advertising Conversion ? If you?re investing in AdWords campaigns, but you?re wondering how you can improve your conversion rates and get more bang for your buck, it might be time to consider remarketing. You can find out more about the practice in this week?s post from Big Marketing for Small Business.
Is Your Email Message Living to See Another Day? ? This week on Business.com?s B2B Online Marketing blog, Dave Thomas supplied us with even more research data on email marketing and email lists, as well as some brilliant tips for increasing the size of your lists.
10 Essential Website Usability Tools ? It?s been awhile since we posted about tools and toys you can play with, and it?s been even longer since we included a post on tools for more advanced marketers. Well, the wait is over. You?re going to love this one. Small Biz Bee also published a post on tools this week, but they looked attools that?ll help your business scale.
Coca Cola Encounters Backlash After Failed Marketing Stunt ? Coca-Cola made a big oops this week with its NCAA ad campaign. It wasn?t exactly digital, but we thought it was a great example of how poorly bad PR can be handled.
Kotex Sparks Nearly 700,000 Impressions With Pinterest Campaign ? On the other side of the coin, Kotex hit a homerun this week with its new Pinterest campaign. We thought it was a fascinating idea and we hope it sparks some fresh new ideas for you, too.
2012 Social Media Marketing Industry Report ? That?s right. The 2012 Social Media Marketing Industry report is out and it?s filled will all kinds of juicy data you can use to tweak and alter your marketing campaigns. And if you don?t want the full report, you can catch the details here on Top Rank.
Are Search Ads Still Worthwhile Alongside a #1 Organic Ranking? ? Google released the findings of a new study this week. In it, they were able to prove that you should still invest in PPC, even if you already rank in the organic lists for that term. You can get the details at iNeedHits.
Google Shares 5 Common SEO Mistakes to Avoid ? The search giant also took steps to help website owners this week by releasing 5 mistakes they see often and how to avoid them.
Warning: Google to Cracck Down on ?Unnatural? Links ? Not all the news coming out of Google was good news, however. This announcement from the search giant has caused yet another uproar. It should be interesting to see how this one pans out.
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