Marketo, a company that provides an on-demand marketing software that allows businesses to optimize their sales and marketing efforts, is launching a new product today tailored to small businesses. Similar to Marketo's SaaS for the enterprise, Spark aims to help businesses create revenue via channels like e-mail, lead generation, and optimization of site visits. Spark helps businesses create everything from email campaigns to other online and social channels, and then tracks the effectiveness of each one from a dashboard. Spark will also measure the impact of each campaign and program in real-time, including email volumes and leads generated, so users can see which campaign is successful and tweak accordingly.Source: http://feedproxy.google.com/~r/Techcrunch/~3/rRuqnBftPPA/
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